It is an effective tool of promotion for business marketing. Different organizations such as educational consultants, MNC’s and various companies are using Bulk SMS Service for the advertisement purpose to reach their set goal. It has two major routes from which message would reach target audiences.
The two routes available help to fulfill different goals and targets. On one hand one is chose to pass necessary information and the on other hand second is chose to promote your product or service. These two routes are as follows: 1. Transactional 2. Promotional These two message gateways will help you to pass your messages in a reliable and cost-effective manner. It helps to target different segments of society. Both routes have different features. Thus choose the gateway as per your own requirements. The difference between Transactional and Promotional SMS are as follows:- Transactional SMS:This gateway will allow you to pass necessary information to existing costumers for using your product or service. This will not take any promotional content, this only use to send important information, reminder or alert. Transactional SMS is very helpful for delivering information to existing clients or a set of audience. Benefits of Transactional SMS are as follows:-
Integration of current system software with IP Address helps to keep a record of attendance system which is only possible with the transactional SMS API. Promotional SMS:This route is used to send SMS with an objective to promote your products or services. This is an effective marketing tool which is considered as one of the quickest, trustworthy and cost-effective marketing tool with the advertising purpose. Promotional SMS FeaturesIt has very important features such as.
Article Source - http://www.thesmsworld.com/difference-between-transactional-and-promotional-sms/
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